Jayanty Nada Shofa, Jakarta – The Social Media Week (SMW) event in Jakarta has remarkably accomplished its mission on inspiring social media users to create positively impactful online stories.
Creating content on social media such as posts or videos may be simply at the tap of a fingertip. However, many still struggle in creating a positively influential content.
Themed "Stories: With Great Influence Comes Great Responsibility", 181 speakers in 95 different sessions shared their know-how on social media use; be it for a good cause, identifying hoaxes or maximizing brands through influencers. Enthusiasm for this five-day event continuously soared with 11.000 people gathering at The Hall, Senayan City.
"We hope that the public can increase their awareness and responsibility in sharing contents in an educational way as social media is a shared responsibility," said SMW Chairman and Merah Cipta Media CEO Anthony Liem.
Great insights on social media use were shared by the attending influential speakers such as Country Industry Head of Twitter Indonesia Dwi Adriansah who spoke of how stories on Twitter helped to connect people.
For instance, Nike's campaign with athlete Colin Kaepernick that went viral for bringing up social injustice on their ads. With the topic "Living in Social Media Today and Tomorrow", news anchor and NarasiTV Co-Founder Najwa Shihab also shared her thought on how everyone can be an influencer.
"Anyone has the ability to influence others – be it through personal stories or of others that they consider interesting. However, with too many people speaking at the same time on social media, it is difficult to differentiate between facts and opinions. Hence, it is important for a person to own a bigger platform to influence others but with sensibility, responsibility and speaking of the truth," Najwa said on Thursday.
The well-received event also presented speakers from two platforms that have become a pop culture for the millenials – 9GAG and TikTok. 9GAG Head of Social Media Karen Cheng explored how it was necessary to understand the audience in order to stay relevant in the industry. Meanwhile, TikTok Indonesia Head of Marketing Dina Bhirawa and Head of Public Policy Donny Eryastha talked about how short-duration videos with catchy music and gestures have redefined the fun in social media.
Along with Socialbakers, Socially Devoted Awards were also handed to brands that were highly committed and interactive on their social media. The Most Socially Devoted Brands in 2019 were Telkomsel (Facebook) and Telkom Care (Twitter). Most Engaging Brand awards were also given for other brands including Smartfren (Facebook), Shopee for Men (Instagram), Grab Indonesia (Twitter) and Samsung Indonesia (YouTube).