Heru Andriyanto, Jakarta – Corruption, unemployment, and social inequality are the top issues worrying Indonesians in the first half of 2025, according to a new survey by global market research firm Ipsos.
The report found a decline in public optimism about the economy over the past two months, with the Consumer Confidence Index (CCI) falling by 9.6 points from the previous period. However, in October 2025, sentiment began to recover with a 6-point increase, supported by government efforts to stabilize the national economy.
The Ipsos study revealed that 68 percent of Indonesians cited financial and political corruption as their main concern, followed by unemployment (55 percent) and social inequality (47 percent) – all well above global averages.
"Indonesians remain more cautious about the economy and the job market, reflecting declining optimism regarding their personal financial situation," said Hansal Savla, Managing Director of Ipsos Indonesia.
"However, Indonesians continue to demonstrate resilience and optimism that remains higher than the global average."
According to Ipsos, positive perceptions of the economy have declined across all age groups. Only 48 percent of millennials and 34 percent of Gen Z respondents said Indonesia's economy is currently "good," while a majority – 53 percent of millennials and 66 percent of Gen Z – rated it "bad." Nearly half (49 percent) were unsure whether their personal finances would improve in the next six months.
Social inequality and value tensions
Half of respondents (52 percent) believe "society is currently in a fragile state," with income inequality (80 percent) seen as the main source of social tension. Differences between liberal and traditional values (61 percent) also remain divisive.
Gender equality continues to resonate strongly: 73 percent of respondents said it is personally important, while 56 percent of men and 64 percent of women agreed that corporate gender equality programs have had a positive impact. Overall, 63 percent believe opportunities for women are now relatively equal across sectors.
Inflation and taxation in focus
On economic expectations, 69 percent of Indonesians anticipate rising inflation, 63 percent worry about higher interest rates, and 54 percent expect an increase in taxes this year. Discussions around inflation and taxation account for roughly 13 percent of social-media conversations.
"The combination of economic pressures and social dynamics shows that Indonesians are seeking stability – both financially and emotionally. For businesses, this is a critical moment to build trust through transparent communication, relevant value offerings, drive core innovation and a strong commitment to social responsibility," Hansal said.
Implications for businesses
Ipsos noted that mounting economic pressures are pushing consumers to become more selective and value-driven. Brands that communicate transparently, emphasize affordability, and demonstrate social responsibility are likely to gain stronger trust and loyalty.
The survey, "What Worries Indonesia H1 2025," forms part of Ipsos's global What Worries the World study. It was conducted online among more than 25,000 adults aged 16-74 across 30 countries, including Indonesia. The local sample of around 1,000 respondents was collected between July and August 2025 and adjusted to represent Indonesia's demographic profile.