Dewi Rina Cahyani, Jakarta – Indonesia is seeing about a 75.12 percent surge in instant noodle exports to Canada in 2024, with US$4.94 million in 2024, compared to US$2.82 million the previous year.
"The surge demonstrates the high competitiveness of this product in the Canadian market. The Indonesian Embassy strives to capitalize on this momentum through expansion programs and support for direct promotion activities such as the Nai Nai Noodle Pop-Up Store," said Mahdewi Silky, the Trade Attache of the Indonesian Embassy in Ottawa, in a press release on Wednesday, August 13, 2025, as quoted from Antara.
Silky conveyed the figures after visiting the Nai Nai Noodle – Indonesian Food Pop-Up Store at the Toronto Market Week 2025 with Ambassador Mushin Syihab in Square One Shopping Center, Mississauga, Ontario, Canada, on Sunday, August 10, 2025.
At the pop-up store, Nai-Nai Noodle sells various popular products from Indonesia, especially instant noodles and chips, bringing Indonesian cuisine closer to the Canadian community.
Mushin appreciated this creativity. "Initiatives like this not only introduce the taste of Indonesia to the Canadian people but also strengthen the positive image of Indonesia as a country rich in culinary traditions. The presence of Nai Nai Noodle in a major shopping center shows that our culinary industry is able to compete in the international market," he said.
This phenomenon aligns with the growing trend of Canadian consumers' interest in ethnic foods and ready-to-eat meals. Additionally, the strategic location in the largest shopping center in Ontario during the Toronto Market Week 2025 provides an effective platform for Indonesian cuisine to be recognized, tasted, and directly appreciated by the international market.
Based on data from www.gastrodiplomasi.kemlu.go.id, there are a dozen Indonesian restaurants spread across several cities across Canada, such as Calgary, Edmonton, Vancouver, and Waterloo. This indicates that Indonesian culinary delights are experiencing a growing popularity in the hearts of the Canadian people.
Meanwhile, packaged products such as instant noodles, ready-to-use spices, and typical snacks are becoming easier to find in Asian stores and large retailers.
The Indonesian Embassy in Ottawa declared that it will collaborate with relevant ministries and institutions in Indonesia to expand collaborations between Indonesian businesses and Canadian partners.
Source: https://en.tempo.co/read/2039523/indonesias-instant-noodles-export-to-canada-seeing-75-surge-in-202