Marcel Thee – The term "a military general's son," up until a few months ago, had little meaning beyond a literal, perfunctory status.

It turned into a piteous meme however, when a student from a mildly prestigious university in Jakarta made a name as the kid dauntless enough to try and intimidate TransJakarta officers into opening the busway-exclusive lanes for him to pass through.

Under the guise of one of a privileged few – the son of a general, impervious to the laws of the land – 18-year-old Febri Suhartoni literally pulled out a name card that stated the name of his father's alter ego.

What happened next was almost comically predictable. An officer snapped a picture of the car and uploaded it to a Transjakarta-affiliated twitter account, where it then spread like wildfire.

Febri was allegedly bullied by the digital crowd into closing off his various social media accounts; meanwhile his self-appointed moniker became a humorous term synonymous with self-entitled and cringeworthy behavior.

Web developer Andrayogi, or simply Yogi, was doing his regular scroll through his Twitter feed during one of his off hours when the buzz about the "general's son" began. Along with a friend, Ratri Wibowo, Yogi had started the @infobusway Twitter account, amassing over 16,000 followers wanting to be updated about all things busway-related. His personal interest in all-things-busway made him feel agitated enough to do something about it.

And so Yogi setup masukbusway.com (literally, "into the busway"), as a means to discomfit traffic offenders into shaping up their road behavior. The website began by featuring a few self-uploaded photos by Yogi of drivers using the busway lanes. With the assistance of his similarly themed Twitter account (@masukbusway), the blog-styled site rapidly became popular.

"The goal is to get people to think twice before they go through the busway: 'Will somebody snap a picture of me doing this?'" Yogi said.

Contributors who share his frustration actively upload their snapshots of these lawbreakers, often accompanying their contribution with snarky commentary. Everyday, the Twitter account is flooded with people sharing live shots of busway offenders. If anything, the fast pace of these contributions act as a tangible, instant testament to the normalcy of lawful disobedience in the country.

The website veils its aggravation in humor. Most of the commentary takes the position of the perpetrators as being either blissfully ignorant or arrogantly misplaced. It also showcases just how disparate people who drive through the busways are.

The prevalence of motorcyclists within this collection of pictures is expected but everyone else makes an appearance, including diplomatic and official cars, as well as plenty of motorcades and police vehicles.

A picture of an army truck riding alone through the lane simply has the caption "Maybe they are in a rush to go to a war." Another reads, "There's no holiday when it comes to trudging through the busway lane, man."

Other posts are more succinct: A photo of a lone car riding through the lane is uploaded along with the line "Forever alone."

Perhaps most amusing are pictures taken of motorcyclists who, midway through surfing the busway realize that police officers wait to ticket them at the end of the lane, and are desperately trying to turn back. A recent upload shows a car with a government license plate driving through the busway behind a motorcade with a terrifying horde of motorcycles behind it.

The picture was snapped by someone riding on a Transjakarta bus right in front of the mess, and is accompanied with the exact date and time of the "incident" and a caption that reads in part "... it sure is nice being an official.... But look behind you, lots of other riders are following your lead for sure."

"I feel like the public's awareness and concern about the traffic laws are very low. That's the biggest reason why people go through the busways. On top of this, there is also a significant lack of control and regulation from the police, even when these types of violations occur," said Yogi, a 31-year-old father of two.

"What happens is, people feel that as long as the police aren't there, they are free to go through the lanes," he added. "It isn't unusual for people who are pulled over by the police to say 'Well, a policemen back there told me to go through here,'?" a practice that sometimes happens when traffic congestion becomes too much and traffic officers are forced to use every alley they can.

"Sometimes those [traffic] police use, at their own discretion, the ability to let chosen vehicles go through the busway," Yogi said, highlighting a problem that is all too familiar to Indonesians.

Almost all of the photos focus on the license plate numbers to personalize and arguably humiliate their owners.

Yogi is reminded of his dissatisfaction everyday, when he passes by the lanes in the Daan Mogot area on the city's west corner as he heads to work.

"It's what they call the Skeleton Lane. Motorcyclists populate the busway lane, and often ride against the direction the vehicles are supposed to be heading," he said. Suffice it to say, accidents, often fatal, occur almost daily in the area, hence the lane's morbid name.

As Yogi's site has shown, this illegal and dangerous behavior is the norm. What's more worrying than the regularity of it is the incessantly bizarre sense of comedy and pride a few drivers possess.

"We actually had a person take, then post a picture of themselves riding through the busway with a cheery caption that read 'Riding through the busway is totally godly... hihihihi'," recalls Yogi of a website contributor who may have completely misunderstood the goal of masukbusway.com.

Not long after the post was uploaded on the website, the person received plenty of harsh words, both serious and jokingly condescending, from others. "Hopefully next time that driver will think twice before driving through the lane," Yogi laughed.

[For more information: Masukbusway.com.]