Jayanty Nada Shofa, Jakarta – Indonesians spend around Rp 12.8 million or approximately $765.1 a year, according to Central Statistics Agency (BPS), indicating quite a sharp increase compared to 2024 levels, but still less than how much the sought-after iPhone 17 costs in the country.

"This indicates a Rp 461,000 increase versus the 2024 spendings," Moh Edy Mahmud, the deputy for statistical analysis at BPS, told a press conference in Jakarta on Wednesday.

The average Indonesian would spend around Rp 12.3 million annually as of 2024, BPS data showed. The 2025 numbers were still lower than the price tag of an iPhone 17, which starts from Rp 17.2 million in Southeast Asia's biggest economy. BPS did not say what Indonesians mostly shopped for.

However, the BPS report showed how spendings has been on an uptrend since 2020. The real expenditure per capita between 2020 and 2023 had fallen within the Rp 11 million range amidst gradual increases each year. BPS had adjusted the expenditure data with the constant price in 2012 with South Jakarta – home to the country's most affluent communities – being a reference. Income and spending levels vary across the archipelagic Indonesia, and reports showed that a Jakartan's annual real expenditure could reach nearly Rp 20.7 million. In the easternmost region of Papua, the numbers average at around Rp 11.3 million a year.

Indonesia's economy expanded at a slower pace of 5.04 percent year-on-year (yoy) in the July-September period of 2025. The country's gross domestic product (GDP) had grown 4.95 percent yoy in Q3 2024. The statistics agency revealed that the national unemployment rate had fallen to 4.85 percent in August 2025, down from 4.91 percent in the same month last year. Household consumption soared 4.89 percent yoy in Q3 2025, while remaining a major driver to the quarterly growth.

Source: https://jakartaglobe.id/business/indonesians-spend-rp-128-million-a-year-less-than-iphone-1